Advocacy
Representation before federal and state policymakers.
Direct Selling AssociationProtecting consumers.Empowering entrepreneurs.
Advancing policy.
Speak with Dave Grimaldi, CEO of DSA, about what membership could mean for your company.
115 years advocating for direct selling · Est. 1910
The wrong law could end the model that built your company.
DSA represents direct selling where consequential policy decisions are made.
FED + STATEIndependent Contractor ClassificationFederal legislation · State legislation · DOL activityCore priority
FTCEarnings Claims RulemakingFederal regulatory engagementMonitoring
FTCBusiness Opportunity RulemakingFederal regulatory engagementMonitoring
CHANNELMarketplace Integrity & Industry ClaimsPolicy · Ethics · Self-regulationCore priority
STATEEmerging State Compliance RequirementsTexting · Email · DisclosuresTracking
DSA tracks the decisions that could reshape how direct selling companies operate.
191 state bills tracked · 31 bipartisan H.R.
3495 cosponsorsView DSA Advocacy & Policy ↗
The scale of direct selling
A channel this consequential needs a voice.
Since 1910115+
years advocating for direct selling
Agreement holders · 202511.6M*
signed or renewed independent contractor sales agreements
Business builders · 20255.2M*
direct sellers working to build businesses
2025 advocacy191
state bills tracked · 31 bipartisan H.R. 3495 cosponsors
Discount buyers · 20256.4M*
purchased for personal use without building a business
What Membership Delivers
Practical advantages for company leaders.
Executive Leadership
Direct relationships with leaders navigating the same challenges.
Intelligence
Early insight into legislation, regulation, and enforcement trends.
Executive Education
Focused guidance on legal, regulatory, and operating issues.
Standards
Credibility grounded in responsible business practices.
Community
Shared expertise and collective leadership across the channel.
CEO to CEO
Why industry leaders participate in DSA.
Hear directly from the executives helping shape the channel’s future.
The team representing direct selling
DSA’s advocacy team represents direct selling nationwide.
Led by CEO Dave Grimaldi, DSA works in Washington and nationwide to ensure the channel is represented when consequential decisions are made.